Competitive Analysis Template
Competitive Analysis
The Market Viability agent will use this to assess your competitive position. Be honest — the boardroom will challenge your differentiation claims.
Competitor Map
List your top 5 competitors. Include direct (same solution), indirect (different solution, same problem), and substitutes (what customers use today instead).
Company Type Positioning Price Main channel Key weakness
You
Why You Will Win (Be Honest)
Your real differentiation
Why competitors haven't built this
Your weakest competitive claim (be honest)
The scenario where you lose
Market Size
Total Addressable Market (TAM)
Serviceable Addressable Market (SAM)
3-Year Target (SOM)
Why now? Market timing

What the Market Viability agent looks for

1. Is your differentiation defensible? Or can any competitor copy it in 6 months? If yes — what is your non-copyable moat? (Data, community, network effects, regulatory complexity)

2. Is your SOM realistic? Most founders overestimate capture. Target 1-3% of SAM in Year 3 as a conservative starting point.

3. Why now? If this market existed 5 years ago, why hasn't someone won it? The boardroom will push you hard on this.

Run your free session at 1founder.ai — Market Viability agent will challenge every assumption here.