Define your go-to-market plan before your 1Founder session. The GTM agent will stress-test every assumption here.
Ideal Customer Profile (ICP)
Not demographics — the specific type of person or company who has the problem badly enough to pay to solve it today.
Who they are (be specific)
What triggers them to buy right now
Key Metrics (your current assumptions)
Put in your best estimates — even rough numbers help. The CFO agent will challenge these.
Target CAC
Avg. LTV
LTV:CAC Ratio
Payback Period
Free → Paid Conv.
Monthly Churn
Channel Priority (rank order)
Your top 3 acquisition channels in priority order. Be specific — "content" is not a channel, "SEO targeting [keyword cluster]" is.
1
2
3
Positioning Statement
Complete this: "For [ICP] who [has problem], [product] is the [category] that [key benefit], unlike [alternative]."
First 30 Days — Specific Actions
Not strategy — specific actions with dates. "Post on LinkedIn" is not specific. "DM 20 founders from IndieHackers with this message on Day 3" is specific.
Week 1–2
Week 3–4
The Assumption That Breaks Everything
Every GTM plan has one assumption that, if wrong, makes the whole plan fail. Name it explicitly — the boardroom will find it anyway.
How the GTM agent uses this
1. ICP specificity: Is your ICP specific enough to actually target? "Founders" is not an ICP. "Decision-stage solo founders in India who have tried ChatGPT and found it insufficient" is.
2. CAC realism: The GTM agent cross-references your CAC estimate with your chosen channels and tells you if the numbers work for those channels specifically.
3. 30-day plan: Will these specific actions get you to your first 10 paying customers? The agent will flag the gap between the activity and the outcome.
Run your free session at 1founder.ai — GTM agent will challenge every assumption above.