Unit Economics Template
Unit Economics Model
The CFO agent will stress-test every number here. Fill in your best estimates — even rough numbers are useful.
Revenue per Customer
MetricYour InputNotes
Price per unit / MRP What customers pay
Monthly subscription / avg order value Recurring revenue per customer per month
Average customer lifetime (months) How long before they churn
Monthly churn rate (%) % who cancel each month
Cost per Unit / COGS
Cost ItemAmount (₹)Type
Direct cost of goods / AI/infra cost Variable — per unit/customer
Channel commission / marketplace fee (%) % of MRP (e.g. QC: 30%, Stripe: 2%)
Tax / GST applicable (%) GST rate on your product
Customer acquisition cost (CAC) All-in cost to acquire one customer
Calculated Results
Net Realisation / unit
₹0
After commission & GST
Gross Margin
0%
Target: >50% SaaS, >35% D2C
LTV
₹0
Lifetime value per customer
LTV:CAC Ratio
0:1
Target: >3:1
CAC Payback
— mo
Months to recover CAC
Break-even Volume
0
Units to cover fixed costs
Unit Economics Verdict
Fill in numbers above to get a verdict.
Fixed Monthly Costs
Cost ItemMonthly (₹)
Team / salaries
Infrastructure / hosting
Marketing / paid ads
Other fixed costs
Total Monthly Burn ₹0

What the CFO agent looks for

1. Is gross margin sufficient for your business model? (SaaS needs >70%, D2C consumer needs >35%, marketplace needs >20%)

2. Is your LTV:CAC above 3:1? Below 1:1 means you lose money on every customer — the boardroom will flag this as a blocker.

3. Is your CAC payback under 12 months? Above 18 months and you need significant capital to scale.

4. Do you have enough runway (monthly burn vs cash on hand) to reach your next milestone?

Run your free session at 1founder.ai → The CFO agent will stress-test all of this.